Challenge

Education is all about give and take – learn from the past and contribute to the future. This message was at the heart of the UAE Ministry of Education's campaign to promote education as the foundation for the growth of the UAE. 

The Ghostwriters was called in to help craft a creative slogan that was in line with the UAE government's vision – a message that would both inspire and encourage today's youth to learn for the future. 
 

Solution

We combined our passion for words with our love of the UAE to help the Ministry of Education spread its word with the message: I learn from my country, so that I can help my country. We focused on the idea of 'give and take' in this slogan as we understand the importance of 'giving' in Arabic culture. This message was written to stir up patriotism, ambition and zeal.